Video Creation and Marketing

Video Creation and Marketing

Online video is growing at a phenomenal rate and it is estimated that by 2017 it will be even more popular than social networking. With this in mind, it’s not surprising that businesses of all sizes are taking advantage of the medium and investing in video creation and marketing services. Here at Search Sauce we can help you to reach out to and connect with your existing and potential customers using the medium of video.

You Tube is the world’s most famous video sharing website and more than one billion unique users visit the website every month. Incredibly, 100 hours of video is uploaded to You Tube every minute and over six billion hours of online video is watched every single month. When you consider that that’s almost an hour for every person on Earth, it’s quite a feat. You Tube has exploded over the past decade and its popularity increases year on year.

 

The Importance of Video for SEO

We are firmly in the video age and nowhere is it more important than on your website. Online video is often referred to as an ‘Engagement Object’ as it engages the user and lets them interact on your website. It involves the user, entertains them and satiates their desire to watch something rather than read. In terms of SEO, online video cannot be overstated in its importance. Google considers it a valuable facet of the online experience (although this is isn’t surprising when you consider that Google purchased YouTube in 2006).

When videos contain SEO (including titles, keywords and links), they can increase a page rank where they are embedded. Through You Tube’s ‘Transcribe Audio’ technology, Google is also to recognise keywords and phrases in voice over in videos, which is great for SEO (or not so – depending on the quality of your video!). It’s becoming clear that if two websites are sitting side-by-side and they have a similar authority on a subject but the first has video and the second doesn’t, the first is more likely to enjoy a higher ranking in search results.

sittingGoogle has added online video to its algorithm and so there’s no escaping the fact that they have put a high value on it. This is something that can’t be ignored by businesses that want to rank above their competitors in online search results. The Search Sauce team have been working with video for many years and offers a wide range of video creation and marketing services to suit your business’s unique requirements.

Increase Sales and Improve Brand Popularity

Here at Search Sauce we love creating videos for our clients. Video marketing is a highly effective means of reaching out to your target customer-base and it can also be an important facet of your business’s SEO campaign. When you want to increase your sales and improve your company’s brand popularity, online video can help. Remember that video is where your customers spend most of their time. Everyone is watching video – it’s just a case of establishing which format of video best reaches your customers.

From ads to promos to branded entertainment to web series to video blogs to funny viral videos, the team at Search Sauce can help you to reach your target audience in the most effective manner. Video is just one click away from the ‘buy’ button which means that it presents your visitors with an immediate opportunity to buy your product or service. Video is about selling plain and simple and Search Sauce can help you maximise its potential in order to give your sales the boost that they need.

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