Email Marketing

Email Marketing

With all the buzz around social media, it can be easy to neglect email. But this shouldn’t be the case. Here at Search Sauce we firmly believe that email is still one of the most powerful ways of connecting with your existing and potential customers. It should be the central part of your business’s marketing strategy and if it’s not already, it’s time to make it so. Don’t know where to start? Don’t worry – the Search Sauce team can help you to plan, implement, collect and manage an effective email marketing campaign. Email marketing is an essential tool for businesses and has been ever since the introduction of the Internet many years ago.

It’s a fact that over half of all Internet users check or send email on a typical day, which bodes well for email marketing. You will probably have heard the term, but are you really sure what email marketing is? Essentially, it is a form of direct marketing that uses electronic mail as a way of communicating commercial messages to an intended target audience. Emails should enhance the relationship between a business and its existing or potential customers in order to encourage new or repeat custom.

The team at Search Sauce have an expert understanding and can help you to do this in order to expand your customer-base. It’s important to remember that the more targeted your emails are, the higher your response rate will rise. The trick is in the targeting, but incentives don’t hurt either. Your customer will open your email and think “WIIFM?” i.e. “What’s in it for me?” and this is important to keep in mind.

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An Effective Online Marketing Tactic

Here at Search Sauce we believe that email marketing is second only to search marketing as the most effective online marketing tactic. Email marketing has many advantages over traditional mail marketing that’s it’s hard to ignore it’s value. Firstly, with email marketing it’s possible to track an exact return on your investment. Moreover, when it’s done properly this return can be significant.

Secondly, email marketing allows you to reach high numbers of existing and potential customers who have chosen to receive email communications from your business. These communications allows you to reach out to your customers with personalised, relevant messages that can help you to sell your brand, your product or your service. Email marketing can be targeted specifically to your ideal customer, which means that in terms of its effectiveness, it blows traditional mail marketing out of the water mi blog.

Email Marketing: Get it Right

Email marketing is one of the most cost-effective marketing methods. Whether you do it yourself or you outsource it to Search Sauce, you’ll find that it is cheap compared to other channels of advertising. This, together with the fact that email is usually more successful than other methods of marketing, ensures that you’re set for a high ROI. It’s an irresistible prospect for businesses looking to win new customers in a tough economic climate.

The problem is, it can be time-consuming if you want to do it right and it can take you away from your core business activities. This is why many businesses of all sizes and in various industries trust Search Sauce with their email marketing campaigns. The team has a wealth of experience and is best-placed to ensure that your campaign meets with success. We’ll use analytics to track responses to your emails exactly and this will enable us to determine which parts of your campaign are working and which aren’t. Using this knowledge, we can react instantaneously to modify your campaign strategy accordingly.